On Culture, Caraway, and a Computer

One of the featured examples of innovation in Frans Johansson book The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation is the work of Marcus Samuelsson at Aquavit. Johansson explains the idea of Associative Barriers, the associations our brains naturally make between certain ideas. Some of these ideas are culturally bound. When we hear [...]